Executive Summery
To
complete bachelor’s degree in Daffodil International University it is
compulsory the internship. Internship helps us to get the practical knowledge
of the field and we get a chance to implement our knowledge, which we have
gotten from our sixteen years of education. It makes awareness from the filed
and its requirements that which types of abilities we should have so that we
can perform well in the filed. My Internship was in Global Web Outsourcing
Ltd”.
Global
Web Outsourcing is a full service web design
company providing web design and development solutions for companies or
individuals interested in outsourcing their web design and website development
needs. Global web outsourcing team is highly qualified, motivated, experienced
and technically skilled whose main objective is to keep the project quality up
to international standard and focused on exceeding clients’ expectations every
time.
Our
world class web application development and Internet solutions strengthen
the business capabilities of our client company’s vision.
Global
Web Outsourcing is committed to providing consistent levels of high quality
products and services to our customers, driven by our effective Quality
Management System. Certified to ISO 9001:2008, and CMMI level 3 we follow many
Industry best practices. Our experienced team of Quality professionals
continually improves our process framework that strengthens our ability to
deliver superior quality products and services.
Subject
Matter Experts, QA Analysts and Process Auditors perform Project Audits on a
regular basis for all projects, to ensure that processes, tools, technologies
and individuals are being utilized optimally. The Project audits enables us to
realize high quality, adhere to schedules and deliver competitive products to
our customers by identifying improvement areas and initiating appropriate
actions
Our
experienced web design and development team is able to provide you with custom
made solutions to suit your business requirements.
Using
the very latest technology, we can provide ‘Content Management Systems’
allowing you to take control of the content of your website and administer your
web presence as you see fit, ‘Global Web Outsourcing, ‘Rich Media’
presentations and bespoke database driven applications.
We
can help you develop a highly functional E-commerce enabled website allowing
you to reach out to millions of prospective customers worldwide. By leveraging
the power of the Internet and our technical expertise in building E-commerce
enabled website we can provide you an easy and cost effective medium to expand
your business online. E-Commerce enabled websites also offer a faster order
processing method as compared to the conventional brick and mortar model
resulting in stronger sales revenue and reduced costs thereby increasing the
overall profitability of your business Our development team follows a well
planned and structured work flow methodology for every development. After
studying your requirements we propose the most compatible e-commerce solution
that fits into your current business model. We then work on the development of
the proposed solution and deliver a high quality and easy to maintain
e-commerce website that will increase customer traffic and add to your
revenues.
The
final project is the analysis that is related to the marketing. This is the
work that I did by myself; first analysis that I did is related to the
marketing strategies that which one strategy is applicable in the global web
out sourcing Ltd. After some time the recession start and their sales start
increasing.
In
the last, it has given the conclusion about this final project and my
internship in global web out sourcing Ltd. What is the thing that I
learned from this internship in report and what are the skills and strategies
that I should implement in my life and personality so that I can achieve my
goals and objectives. At the end of this report I gave the references of all
the data and information that I have included in this report.
Introduction
The
term marketing has changed and evolved over a period of time, today marketing
is based around proving continual benefits to the customer, these benefits will
be provided and a transactional exchange will take place.
The
Chartered Institute of Marketing defines as ‘The management process
responsible
for
identifying, anticipating and satisfying customer requirements profitability’.
Philip
Kotler defines Marketing as ‘satisfying needs and wants through an exchange
processes.
Is
a process by which
One
identifies the needs and wants of the people.
One
determines and creates a product/ service to the meet the needs and wants.
[Product]
One
determines away of taking the product/ service to the market place. [PLACE]
One
determines the way of communicating the product to the market place.[Promotion]
One
determines the value for the product. [Price]
One
determines the people, who have needs/ wants. [People]
And
then creating a transaction for exchanging the product for a value and thus
creating satisfaction to the buyer’s needs/ want
The
report is based on the information, which is gathered during the internship
period.
The
report titled “An Analysis of Marketing Activities of Global web Outsourcing
Limited” is a collaboration reorientation of my internship program at Global
web Outsourcing Limited. The topic of the report was assigned by the
respectable supervisor of the organization and was approved by the faculty
supervisor to satisfy both organizational requirement as well as the
fulfillment if internship program. This report has been prepared under both of
their supervision.
Origin
of the Report:
The
Internship program of BBA students of the Department of Business
Administration, Faculty of Business and Economics, Daffodil InternationalUniversity
is an integral part of the BBA program. After successfully completion of the
Internship program, a student must submit the report on the assigned topic to
the Supervisor and the Department as well. There are (6) credit hours for this
internship program out of one hundred and twenty six (126) credit hours in BBA
program. The program is of three months duration.
I
was assigned to Global Web Outsourcing Ltd” to complete the program. The period
for this program was from 16th November to February 16th
2011. During this period, I worked with the employees of the company in
Marketing Department. The Faculty Supervisor of the internship program has
selected this topic. The topic of the internship report is “Marketing
Activities of Global Web Outsourcing Ltd”.
Scope of the Study
The
internship report was in the marketing department of Global Web Outsourcing
Ltd.and got a lot of knowledge from my boss. My duties during the internship
were assisting the marketing executive and do the survey market about the
marketing and sales of Global web outsourcing limited. In spite of the report
is based on my educational learning part and experience.
The
scope of the organization part covers the organizational structure, background,
objective, function of Global web outsourcing limited as a whole. The main part
is Marketing activities, and performance.
Objective
of the Report:
The
main objective of the study is to analyze the marketing strategies of Global
Web Outsourcing Ltd”. The specific objective of the study is as follows:
- Deliver the highest quality products and services to our clients.
- Provide a superior user experience for our clients.
- Help our clients grow in their key markets period.
- Achieve the highest level of integrity in all that we do for our clients.
- Focus on delivering profitable growth.
- Provide the best and brightest IT employees around the world for our clients.
Methodology:
The
study requires a systematic procedure from selection of the topic to final
report preparation. To perform the data sources are to be identified and
collected, they are to be classified, analyzed, interpreted and presented in a
systematic and key points are to be found out.
Nature
of the study: This is an exploratory type of research.
Sources
of data:
v
Primary sources:
- Officers of Global Web Outsourcing Ltd”.
- Customers
v
Secondary sources: Secondary data are collected from different sources which
are as follows.
- Journal of Services Marketing, Journal of Product and Brand Management.
- Global Web Outsourcing Company website (www.globalweboutsourceing.com)
Target
population: All officers & customers of Global Web Outsourcing Ltd”.
Sample
size: 100 respondents have taken to collect their evaluation through
questionnaire; 30 of them ore officers of Global Web Outsourcing Ltd”. And 70
of them are customers.
Sampling
Technique: judgment sampling has been used to select sample.
Data
collection Methods:
- Telephonic surveys
- Opinion Surveys
- Face to face interview
Limitations
This
report was not free from limitations. Moreover the topic is so much vast, so it
is faced some problems while preparing this report. The limitations acquainted
with this report are as the following:
v
Time limitation: There was time limitation because the firms were so busy
persons, so they tired to give me enough time but they were undone. If I get
more time than the report would be more wealthy.
v
Limitation of data: I really unable to collect enough information because of
highly of restrictions. Many things are confidential that I did not entitle to
access there. Their marketing plans are not available for public use. I did not
get all strategically information that was required for analysis purposes.
Despite this limitation, I have incorporated some try aspects and models of
marketing strategies that can be help for designing how to implement the
marketing activities for their employees.
v
Real situation: The real situation is different from the bookish concept. Some
concepts varied from industry, company to company. But it has been tried to
incorporate with proper solution.
v
Regarding few issues, data sources sometimes are not co- operative.
To
get appointment it took long time.
Company
Profile
Global
Web Outsourcing is one of the fastest growing IT
Companies in the USA & Europe. We are primarily focused on Web Application
Development for Companies and Individuals wishing to move their websites into
the dynamic world of Web 2.0. The Global Web Outsourcing Team is highly
qualified, experienced, and technically skilled, whose main objective is to
keep the project quality up to international standards.
Global
Web Outsourcing is an ICT outsourcing company providing high quality software
and Internet services to clients around the world.
Our
world-class web application development and Internet solutions strengthen the
business capabilities of our client companies’ vision.
We provide web development services to our global clients 24 hours a day with our intensive R & D efforts, quality, and competitive cost-effective solutions.
We provide web development services to our global clients 24 hours a day with our intensive R & D efforts, quality, and competitive cost-effective solutions.
To
our clients:
Our
vision is to provide our clients with innovative new features that enhance the
relevance and effectiveness of our products and services through the use of the
latest Internet-based technologies; and to maintain our position as an industry
technology leader through robust investment in research and development.
To
our employees:
Our
vision is to offer employees the opportunity to be part of a dynamic, growing
and winning organization, focused on providing clients and investor’s
outstanding products, services and returns.
Background
Global
Web Outsourcing is an ICT outsourcing company providing high quality software
and internet services to international clients.
Our
world-class web application development and internet solutions strengthen the
business capabilities of our client companies.
We
have successfully completed virtually all kinds of web related projects for
offshore companies.
Key
Business Areas:
The
company specializes in following areas:
ü
Web application development
ü
E-commerce
ü
E-learning
ü
CMS solutions
ü
Business Process Outsourcing (BPO)
ü
Hotel & restaurant management software
ü
Healthcare & hospital management software
Market
Focus
We
are currently focusing on the following international markets:
EU
countries including UK, Germany, Denmark And USA
Scandinavian
countries including Sweden, Denmark and Norway
Our
Expertise
Our
main skills and expertise lie in the following technologies:
Programming
Tools:
- PHP, .NET, C#
- Databases: My SQL, MS SQL Server, Oracle
- Web Languages: PHP, ASP/ASP.NET, HTML
Mission
& vision
The
primary mission & vision is expanding our leadership position in the spice,
not seasoning and flavoring market.
Vision
Always
to be number one company in the Outsourcing company to serve quality product
for the customer. The unabated success of the Company was due to innovative
business approach and the ability of its management to concept the challenge of
the free market economy. Global web Outsourcing limited not sale satisfaction
to customer. They also prepare comprehensive plan for product diversification
to face the market competition. Our plan and new techniques will earn more
profitability for the company and increase greater confidence of the
prospective customers.
Mission
- To provide quality services to customers.
- To make quality investment.
- To ensure sustainable growth in business.
- Strong Marketing Activities
- To right time delivery
Organization Structure
Figure:
Organization of Global Web Outsourcing Ltd.
Corporate
Information at a Glance
Name
of the
company
Global Web Outsourcing Ltd”.
Legal
From
A private limited company incorporated in Bangladesh
Registered
office
Bangladesh office (122, Bashir Uddin Road, Kalabagan, Dhaka-1205, Bangladesh.
USA
Office (4043 North Stare Drive #131Irving, TX75038,
Telephone
No.
01730056712, 01711384152, +88-02-9135732,
+8803772014902.
Website
(www.globalweboutsourceing.com).
E-mail
rafiq.ict@gmail.com.
Chairman
Kurshid Haider
Managing
Director
Ms. Mary Karlyne Apollon
No.
Of
Branches
06
No.
Of
Employees
35
Maintenance
Monthly
Website Maintenance Plans In order to have your customers return time and time
again, it is imperative to keep your website as up-to-date as possible.
Customers want to know what’s new and to see there is something on your website
they should come back to see. Monthly website maintenance plans help website
owners stay on top of their website to attract the highest number of return
customers as possible. The monthly website maintenance plans from ROI
Essentials offers several updates that include but are not limited to:
- Adding/Deleting/Updating site products
- Adding regular specials, coupons, etc. to attract new customers
- Removing and replacing old news items and press releases
- Removing and replacing date sensitive information (eg dates of exhibitions or events your company is attending or arranging through the year)
- Removing and correcting broken links to internal and external sites
- Replacing and updating images
- Updating staff profiles or recruitment information
To
sign-up for a monthly website maintenance plan, review the options below and
contact us today! If you don’t see something that fits your exact needs, please
let us know, as we are always able to accommodate your needs by offering a
specially created package for you. ROI Essentials offers the following website
maintenance plans:
We
offer a pay as you go solution for simple changes or updates. To receive
pricing for this services please call one of our representatives at 1-214
717 4871 to discuss your needs.
Silver
Maintenance Plan:
Includes
two (2) hours of website maintenance per month
Perfect
for small websites of 3-20 pages
Total
Monthly Cost: $140
Gold
Maintenance Plan:
Includes
five (5) hours of website maintenance per month
Perfect
for medium websites of 20-75 pages
Best
package for maintaining search engine positions & updating content
Total
Monthly Cost: $325
Platinum
Maintenance Plan:
Includes
ten (10) hours of website maintenance per month
Perfect
for large websites of 75 pages and more
Total
Monthly Cost: $600
Custom
Maintenance Plans:
If
your needs exceed any of our pre-packaged plans give us a call and we can
customize a solution to fit your needs
All
monthly website maintenance plans do not include site redesign, database
development, or other development of site backend products (such as content
management systems). All maintenance plans require a 6-month contract.
Maintenance plans are billed in 15 minute increments. Unused hours do not roll
over to the next month.
Marketing Activities
A
Marketing activities is a process that can allow an organization to concentrate
its limited resources on the greatest opportunities to increase sales and
achieve a sustainable competitive advantage.
Marketing
activities is the way you make sure you’re getting the maximum impact from your
limited marketing budget and time.
Undifferentiated
marketing assumes everyone is the same and aims a particular product at
everyone. Advantages: easy to plan, doesn’t miss anyone. Disadvantages: can be
wasteful, ignores segmentation, can lead to disappointing sales.
Differentiated
Marketing aims the product at specific segment in the market. The company may
be trying to sell exactly the same product to deferent segments but it will
change its promotional methods and the image it creates.
Advantage,
separate mix can be developed for each segment, different market can be easily
identified.
Disadvantage,
Can be costly, message may by pass some customers.
Concentrated
Marketing is when the message is aimed at just one small market.
Advantage,
Small firm can concentrate their marketing, allows a specific mix to developed.
Disadvantage,
Ignores other area of the market, can cause problems in future as may it more
difficult for company to expand
Global
Web Out Sourcing Ltd. follows Differentiated marketing policy
Market Segmentation
Search
Engine Optimization (SEO) and E- marketing
Achieving a good search engine position for searches that are relevant to your business, results in greater exposure, more traffic to your website and ultimately more sales. The problem for many websites is that although they may look good on the surface, they actually present themselves poorly to the search engines. The Optimizer Report offers expert analysis of your entire website and delivers a step-by-step action plan to address any areas that need attention. Once implemented, most websites will experience a quick and lasting improvement on their search engine positions for the keywords important to their core business.
Basic
strategies are given below:
- Devise training programs that increase awareness about our service.
- Network, either in person or electronically where our target markets congregate.
- Direct marketing involves sending our proposal letters and prospectus. Direct marketing can only work if we contact them regularly.
- Advertise in print media or directories, often with a offer to reap the benefits of an immediate response or sales. Advertising lends credibility (image advertising) and, like direct marketing, must be continuous.
- Send out publicity and press releases through local newspaper, radio, and television station.
Target market
- E-commerce
- E-learning
- CMS solutions
- Business Process Outsourcing (BPO)
- Hotel & restaurant management software
- Healthcare & hospital management software
Market Positioning
Our
world-class web application development and Internet solutions strengthen
the business capabilities of our client company’s vision.
Global
Web Outsourcing is committed to providing consistent levels of high quality
products and services to our customers, driven by our effective Quality
Management System. Certified to ISO 9001:2008, and CMMI level 3 we follow many
Industry best practices. Our experienced team of Quality professionals
continually improves our process framework that strengthens our ability to deliver
superior quality products and services.
Marketing Mix
Marketing is the process of planning and executing the
conception, pricing, promotion and distribution of ideas, goods and service to
create exchanges that satisfy individual and organization goals. The marketing
mix is probably the most famous phrase in marketing. The elements are the
marketing ‘tactics’. Also know as the ‘four Ps’ marketing decision generally
fall into the following four controllable categories:
ü
Product
ü
Price
ü
Place
ü
Promotion
Product
The
product is the most important aspect of the marketing mix. It is a outsourcing
company and products various types of product and various attributes of the
product. Product has tangible benefits. Tangible benefits include benefits, which
can be measured such as the top speed of a car.
Here
are some examples of the product decisions to be made:
ü
Branding
ü
Functionality
ü
Quality level
ü
Products line
ü
Packaging
ü
Repairs and Support
ü
Securities
ü
Accessories and Service
There
are various type of the product are as follows:
Hardware
|
Printer
|
UPS
|
Scanner
|
Monitor
|
Network
|
Antivirus
|
CC TV
|
TV Card
|
GPRS modem
|
Toner/Cartridge
|
Note Book
|
Price
It
is very important that the correct price is charged for a product. If the price
is too high consumers will avoid the product, as they will believe it to be
expensive yet if the product is price too low they may believe that there is
something wrong with the product for it to be so cheap. Also if the company
charges too low a price, it may not cover its costs. There are many different
pricing strategies that companies can use to decide on a price for their
product including market and psychological pricing methods.
Some
examples of pricing decisions to be made include:
ü
Pricing strategy
ü
Suggested retail price
ü
Volume discount
ü
Price flexibility
ü
Price discrimination
Profitable
price organization like outsourcing company must set prices on their products.
An organization is bound to set its price thinking its costs into account. A
price selection which dose not cover all the cost may lead the organization
into a loss. While pricing its product global web outsourcing limited keeps the
following factors into account:
ü
Concentration Cost
ü
Labor Cost
ü
Developing Cost
ü
Web developing Cost
Place
The
place where you can except to find your customer and consequently the sale is
realized. Knowing this place, you have to look for a distribution channel in
order to reach your customer.
Some
examples of distribution decisions include:
ü
Distribution channels
ü
Market coverage (inclusive, selective or exclusive distribution)
ü
Inventory management
ü
Intermediaries
ü
Distribution centers
ü
Order processing
ü
Transactions
Promotion
In
the context of the marketing mix, promotion represents the various aspects of
marketing communication. That is, the communication if information about the
product with the goal of generating a positive customer response.
ü
Promotional strategy
ü
Advertising
ü
Personal selling & sales force
ü
Sales promotions
ü
Public relations & publicity
ü
Marketing communication budget.
SWOT Analysis of Global Web Outsourcing Ltd.
The
SWOT analysis commonly used tool for identifying gaps and potential for
improvement. The SWOT analysis is very easy to conduct and the explanation of
the whole exercise, which dose not consume much time.
Strengths
ü
Strict Quality Assurance
ü
Timely Delivery
ü
Huge Cost Saving
Weaknesses:
ü
Technical employ of the company has the negative views about the management of
Global Web Out Sourcing Ltd.
ü
There is shortage of skilled employ in the company due to which the company has
to face a large of competition.
ü
The advertisement budget of the Global Web Outsourcing Ltd .Is very short
comparatively other brands in the market.
ü
Most of the managerial staff is not well
ü
There is also very weak point in the management which is the over staffing.
There is over staffing in the management.
ü
The salaries of management staff are very low and experience people dose not
come for the job.
ü
The management staffs dose not has enough direct links with their clients.
ü
The company has not developed the promotional strategies for the international
market
Opportunities:
ü
Due to flexibility of government policy of the Global Web Out Sourcing Ltd. Has
opportunities to increase their business.
ü
Due to the strong financial position of the company, the management can use the
latest technology in their products.
ü
They can use brand name in the international market to increase their sales.
ü
As the company is financially very strong, so it can use electronic and the
print media to increase their sales
ü
Global Web Out Sourcing Ltd. should appear in the national industrial
exhibition. It is a big opportunities for the company to create the awareness
of its brand in the national as well as international markets.
Threats:
ü
A large number of the new incoming companies are increasing the competition in
the market.
ü
Global Web Out Sourcing Ltd. are offering the same products at relatively lower
price.
Problems Identified
ü
Global web out sourcing Ltd. Should not monitor their plan regularly.
ü
Most of the managerial staff is not well
ü
The company has not developed the promotional strategies for the international
market
ü
The management dose not cheerfully encourages the employees on take training
about software developer.
ü
There is huge problem in pricing. As pricing is not fixed so customer get
different price quotations from the employees for same product.
Recommendations
ü
Global web out sourcing Ltd. Should monitor their plan regularly
ü
Most of the managerial staff should be good skill.
ü
The management can use the latest technology in their products promotion.
ü
The management should be cheerfully encourages the employees on take training
about software developer.
ü
Every employee should discuses about price margin among them as they can give
same price quotation to customers.
Conclusion
Organizations
exist when two or more people work towards achieving common goals. An
organization can never be better then the people it hires. Hence we have to get
the best to be the best because the performance of the employees reflects the
company’s image and standing in the market.
Out
of the three M’s i.e. Man, Money & Machine, probably the human dimension is
of the utmost importance. Hiring employees is not the sole objective rather the
primary goal is to devise a tool that can help the organization attract,
maintain, retain and motivate them enough to give their best to organization.
Training and development is therefore the first step towards success. Better
the quality of the employees better the performance of the company.
An
organization’s ability to meet the training and development challenges provides
an opportunity to make significant contribution to the company. With better
quality people executing the company’s operations the HR department can create
a competitive advantage for the company. Here in the end I want to sum up my
report of the internship in Global web out sourcing Ltd. In the few words.
Again I would like to say thanks to Global web out sourcing Ltd. And it all
employees for providing such supportive environment of learning. I must say
that my three months internship experience in Global web out sourcing Ltd. Was
a great learning time and I believe that it will be very helpful for me in
future career.
During
my internship in Global web out sourcing Ltd. There was a chance to
particularly use my knowledge and skills, which I have gained during my study
as well as gained and experienced different new skills on the job. It also
helped to learn about the E- marketing working in Bangladesh, its procedures
and products and service.
Here
in the report it was tried my best to give very informative and useful details
regarding my internship in Global web out sourcing Ltd. And I believe that by
reading this one would agree with me that gaining practical experience of what
we learn in books is as important and useful as any other thing. I was
fortunate enough to secure a position as an entrance here and thereby able to
do and in depth analysis of the working environment of this company from the
inside and of the external environment.
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